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Nike Air Force 1

MORE THAN A JERSEY

BEHIND THE TRUE MEANING & STRENGTH OF THE FABRIC THAT BRINGS BOTH A TEAM, ITS PASSIONATE COMMUNITY OF SUPPORTERS & A CITY TOGETHER.
Puma x Blue Bulls

To launch the kit and celebrate Vodacom Blue Bulls’ passion ahead of the new 22/23 season, we conceptualized both the treatment and storyboard for “It’s More Than A Jersey.

Fiture

22 / 23 Kit Launch

Puma x Blue Bulls
Puma x Blue Bulls
Puma x Blue Bulls
Puma x Blue Bulls
CREATION

In the heart of the Jacaranda City, the home of the Vodacom Blue Bulls, we launched the new jersey through a visual ode to the Blue Bulls, its supporters and the sport. Through the use of video, photography, epic sound design, animated overlays, special effects and our multi-media approach, we brought this epic piece to life.