The Virtual Race: This wasn't your conventional race. We designed it as a real-time virtual race in the 'Play World', characterised by an explosion of color. This realm was malleable, allowing us to weave in various elements seamlessly.

• Conceptualisation: Before diving into the execution, a thorough brainstorming and ideation phase set the stage. Every visual, every streak of color, and every abstract element was conceptualised to align perfectly with the brand's narrative.

• Content Production: What's a race without its moments? From the rev of engines to the whirl of colours, every moment was captured in videos and images, immortalising the essence of the Creative Race.

• Abstract Animations: Motion was key, and we employed a plethora of abstract animations to impart a sense of dynamism. Light streaks added an additional layer of motion, providing a visual representation of the sheer speed and energy the brand stands for. These weren't random; they were intricately crafted to match the vibrant pulse of the brand.

• Brand Elements: To ensure brand integration throughout, we punctuated our animations with brand-centric elements. Most notably, close-ups of the Play Gryphon ensured that amidst all the creativity, the brand's core symbolism was in clear focus.