12 Sep Shelf Life: The Blacksmith Collective — Where Creatives Merge
Brands and businesses in the market for production services may now access a curated network of creative experts at the newly launched Blacksmith Collective, a production house with a network of over 200 creative partners across South Africa.
Blacksmith Collective, founded by creative entrepreneurs Diogo Mendonça and Marcus von Geyso, is a production collective specialising in content creation and creative problem-solving. Explains Von Geyso, “We partner with the very best creative minds and experts, from film and photography specialists to brand strategists and even engineers, allowing us to adapt to specific project requirements. “Having a pool of creative talent to collaborate with allows us to work smarter, ensure a high standard of service and deliver expert executions.”
According to Mendonça, this also offers creatives a platform to work with some of the biggest brands across industries, with teams ranging from five to 50 creatives: “Having access to a vast network of creative professionals, when trying to solve a creative problem, definitely adds a lot of dimension to our work, ensuring our ideas are always current,. We spend a lot of time researching our creative teams to find the best fit for the job at hand and grow our vast creative network with a variety of fresh talent.”
The collective has worked with international brands including Castle Lite, Castle Lager, Opel, Budweiser, Shell, Corona and Visa, and has collaborated with Ogilvy & Mather South Africa, King James II, Joe Public, Isobar and TBWA.
Mendonça and von Geyso met while working at Ogilvy & Mather South Africa, and realised their shared entrepreneurial spirit and vision for a creative platform. The pair decided to start their own collaborative platform that is capable of dynamically scaling up or down, depending on the nature and demand of a client’s brief.
Cheryl Hunter (shelflife at marklives.com)’s weekly pick of all things new
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